The name Geulis – Sundanese for ‘beautiful’ – was simply chosen because the name itself is an inspiration to the brand. Geulis simply is a line of ready-to-wear clothing that focuses on pretty and wearable designs, but of course with a little edge. By mixing and using traditional fabric, such as batik, lurik
, or ikat
, Geulis focuses on putting special attention to design; to deliver everything from basic to novelty pieces, to give something different from what’s already out there in the market. And more importantly, to implement the idea that traditional fabrics can be worn not only for special occasions, but can be worn at anytime of the day, and for any occasion.
Since first started Geulis have had quite a journey of ups and downs, but there's no intention of slowing down. So the aim is to always grow and never grow tired. To always stay true to the brand's passion and identity. To make contributions in local fashion industry. And to eventually be one of Indonesia's local brand that's widely recognized.